Pakistan Automobile: Starting CY25 on the front foot - By Foundation Research
Feb 12 2025
Foundation Securities
- Automobile (PC&LCVs) sales expanded 58% YoY (↑64% MoM) in Jan’25 to 16.7k units. During 7MFY25, sales have grown by a sizeable 55% YoY to 77,686 units. We believe the surge is due to declining interest rates, promotional offers, attractive auto financing schemes and the January effect. Player-wise breakdown unveils impressive volumetric jump of 21/65/72% YoY in INDU/HCAR/SAZEW respectively in Jan’25. Total automobile sales clocked-in at 20,042 units (↑ 35/15% YoY/MoM) in Jan’25 while 7MFY25 sales exceeded 100k units (↑28% YoY).
- Sales stage a strong recovery: The automobile sector witnessed a surge in sales during the month of Jan’25 as 800/1000/1300cc sales shot up by an impressive 69/21/35% YoY. During 7MFY25, automobile sales recorded an increase of 55% YoY to 77,686 units led by growth in INDU, HCAR, Pak Suzuki & SAZEW at 59%, 49%, 51% and 175% YoY respectively. The robust increase in volumes is a result of (1) monetary easing, (2) attractive auto financing schemes by banks amid increasing market competition, (3) stable exchange rates and HRC prices, and (4) improving macroeconomic environment.
- INDU recorded volumes of 3,335 units, up 21% YoY (↑2.0x MoM) during Jan’25. The surge in sales is driven by a rise in sales of Corolla+Cross+Yaris to 2,149 units, flat YoY (↑86% MoM), supported by increase in Yaris sales while Corolla Cross sales took a hit amid rise in competition, in our view. Additionally, Fortuner+Hilux sales grew 92% YoY (↑2.4x MoM) to 1,186 units backed by surge in Hilux sales despite successful launch of JAC T9 Hunter (LCV) by Ghandhara Automobiles (GAL). During 7MFY25, sales of Corolla+Cross+Yaris/Fortuner+Hilux swelled 59/61% YoY to 11,782/4,094 units respectively.